Google’s terms and conditions are very strict such that many web publishers cannot use Adsense adverts on their sites. They are either denied from joining the Google AdSense program in the first instance, or in a situation that is becoming more and more common do not wish to do business with Google.
A number of publishers are also finding their Adsense accounts are being banned for reasons that are completely beyond their control. The problem is that most of the alternatives to Google’s Adsense are pretty useless(!!).
Most of the good ones (such as doubleclick) are only interested in very large volume customers and so are not interested in the little guy with his blog who wants to earn a small income on the side. For this reason, I have compiled my Top 10 alternatives to Google’s Adsense that are ideal for the small time publisher.
AdBrite, is currently one of the best alternatives there is to Google Adsense. While they do not offer the same large choose of ad style and font formats that Clicksor and Google Adsense provide you they do offer the most commonly used ones. In addition they offer inline page links with have some great click through ratios as well as interstitial full page ads which offer an excellent way to monetize all traffic to your site not just traffic that clicks on your ads. Their payouts are also very competitive. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers.
Bidvertiser is an excellent alternative to Google and offers some intriguing ad formats including what they refer to as free design. This lets you specify the look and dimensions of your text ads. While a useful feature I have not investigated how well it works but imagine that while it sounds good on paper it could result in lower priced ads being displayed. I.e. most advertisers will probably want to keep control of the layout of their ads and so turn off support for Free design ads. All the standard ad formats exist, however, and the payouts are excellent.
Chitika was founded in 2003 and is the industry’s leading impulse merchandising company. Chitika was founded in May 2003 and is based in Massachusetts. Chitika helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.
A relative newcomer to the scene Infolinks specializes in In-Text Advertizing. That is it indexes your page looking for keywords and phrases that are not currently links and converts them into advertizing links. When a user places their mouse over the link a box opens up showing the ad. If they click on the link you get paid. It is very simple and works very effectively. The nice part is that you can use Infolinks to compliment an existing advertizing campaign on your website. For example you can show banner ads with AdBrite or Bidvertiser and show text links with Infolinks. Or you can even show text links with both AdBrite and Infolinks together on the same page to maximize your revenue.
5) Pocket Cents
A relative new comer to the field is Pocket Cents. Pocket Cents has been built from the ground up as a Click Banner provider. Specializing in automatic focus on local markets Pocket Cents offers an intriguing alternative to adsense/adwords. While unlikely to replace your entire creative portfolio, Pocket Cents does off an attractive alternative for banner ads. It could also act as a good alternative ad provider for backfill from one of the larger networks.
Kontera works in a similar way to Infolinks above, however, they have been around for much longer. Traditionally it was hard to get accepted by Kontera but they seem to have relaxed their restrictions of late. This is especially true for website publishers and affiliate marketers that do not have high daily page impressions.
Clicksor is one of the current leaders of the small publisher Adsense competition. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They are also, in my experience, much more tollerant than Google. Their terms and conditions suggest that you should only place one copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad blocks on a single site.
8) Exit Junction
Exit Junction is relatively new and, I believe, a spin off from the now defunct Revenue Pilot. While Revenue Pilot has stopped running, however, Exit Junction is going from strength to strength. Exit Junction offers a unique approach to advertising that is compatible with all the other Ad Networks included Google Adsense. The key to Exit junction is that they focus on showing ads to users as they leave your site rather than as they arrive or as they browse. This approach offers you an additional way to monetize your traffic and also capture ad revenue from those that stumble upon your site from a search engine and then immediately leave.
9) Yahoo Publisher Network
Yahoo are currently playing catch up to Google and are trying to release their own context sensitive advertising service. This promises to be an excellent alternative to Google Adsense but in reality is likely to be a simple copy with the same restrictive terms and conditions as Google, including $100 minimums on payouts. The system seems to have been in beta test for several years now, perhaps explaining why Yahoo as a company is suffering.
10) FastClick (Now known as ValueClick)
At first look FastClick would appear to be one of the better alternatives to Google’s Adsense however, they are one of many online advertising companies that tend to favor the large customers.
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